In 1991, Paula Scher created “The Big A” as a promotional poster for Ambassador Arts, a silk-screen company in New York. Described on the poster, “First in a series of depression priced posters”, and printed on the thinnest newsprint, this piece was obviously not meant to last as a collectible. Twenty-three years later, the newsprint is as stable as ever with absolute minimum discoloration.

Extra posters have been kept in a flat file by Ambassador Arts since 1991 and are available for the first time at auction. The poster measures 36” wide x 53” high with some very minor creases. Despite the newsprint used, these posters are in very good condition.